Cereal Killers 2: RUN ON FAT - now available Worldwide!

NOW $14.99! Run on Fat charts world class triathlete Sami Inkinen’s transition from pre-diabetic sugar burner to a faster, healthier, fat fueled endurance athlete under the guidance of New York Times bestselling author Dr Stephen Phinney.

When Sami embarks on an epic anti sugar crusade with his wife Meredith – rowing 4,000 kms unsupported from California to Hawaii – their remarkable journey reveals the astonishing performance benefits and pitfalls of successful fat fueling strategies for athletic performance.

As more and more evidence emerges of world class athletes adopting a similar protocol – with remarkable results in some cases – “Run on Fat” challenges the very foundations of sports nutrition.